The goal of the Emotes project is to help young people increase their emotional intelligence and boost their emotional vocabulary—the ability to put feelings into words. The Emotes books, comics, toys, and interactive web content provide children with an engaging way to explore and express their emotions. Each Emotes character represents a different emotion, and therefore mirrors a child’s own emotions. In this way, children are able to externalize and literally interact with their emotions while having fun along the way. Through play, children learn about themselves, and discover how to express and channel their emotions in healthy and constructive ways.